Like a graphic or oral presentation, understanding the needs of your portfolio’s audience is the first step in its construction. Is it to be used to secure a job interview or a place on a course, or will it form part of a client pitch? The audience of your portfolio will affect both its content and its organisation. For example, a portfolio compiled to secure a place on an academic course will have to meet pre-defined criteria and demonstrate your competence and aptitude as a potential student. Similarly a portfolio that is produced for a job interview might display a range of work that echoes the style of your potential employer.